256 Oxford Street, Paddington
Incu is a retail destination, a considered curation of product from across the world, a community and a culture representing fashion, innovation and lifestyle.
Established in 2002 by twin brothers Brian and Vincent Wu Incu began like many great things do, as a simple but strong set of ideas.
Inspired by their love of travel, international brands and emerging Australasian talent the brothers set about fusing these into a retail concept that is at once innovative, personable and unique.
Incu’s Oxford Street boutique located in the leafy suburb of Paddington is a light, earthy shop and home to many of Incu’s most popular labels. Frequented by locals and sought out by visitors the staff here are as welcoming and warm as the space.
Karen Walker’s eyewear and apparel have always been popular with Paddington’s regulars and the arrival of new KW collections herald a chic-stampede of well-heeled ladies in to store.