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256 Oxford Street, Paddington
Sydney, NSW

Incu is a retail destin­ation, a considered curation of product from across the world, a community and a culture repres­enting fashion, innov­ation and lifestyle.

Established in 2002 by twin brothers Brian and Vincent Wu Incu began like many ­­great things do, as a simple but strong set of ideas.

Inspired by their love of travel, inter­na­tional brands and emerging Australasian talent the brothers set about fusing these into a retail concept that is at once innov­ative, personable and unique.

Incu’s Oxford Street boutique located in the leafy suburb of Paddington is a light, earthy shop and home to many of Incu’s most popular labels. Frequented by locals and sought out by visitors the staff here are as welcoming and warm as the space.

Karen Walker’s eyewear and apparel have always been popular with Paddington’s regulars and the arrival of new KW collec­tions herald a chic-stampede of well-heeled ladies in to store.